• Guy Kawasaki

    Guy Kawasaki

    Chief evangelist, Canva. Board member, Cheeze. Brand ambassador, Mercedes-Benz.

This course is heavily based on Guy Kawasaki's book, Wise Guy, Guy’s most personal book. It’s not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him.

For instance, you’ll follow Guy as he:

  • Gets his first real job in the jewelry business—which turned out to be surprisingly useful training for the tech world.
  • Disparages one of Apple’s potential partners in front of that company’s CEO, at the sneaky instigation of Steve Jobs.
  • Jeopardizes his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: “That’s okay, Steve, I don’t trust you either.”
  • Reevaluates his self-importance after being mistaken for Jackie Chan by four young women.
  • Takes up surfing at age sixty-two—which teaches him that you can discover a new passion at any age, but younger is easier!

In total, Guy covers everything from moral values to business skills to parenting. As he writes, “I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that’s the best story of all.”

Course curriculum

  • 1
    Chapter 1: The Shaka of Life
    • Lesson 1: Mahalo – Gratitude - (The Importance of Knowing Your Roots)
    • Lesson 2: Grit - Work Hard, Follow Your Passion (Lessons from My Parents)
    • Lesson 3: Wisdom PDF - Mahalo 360° - Document, Acknowledge and Say "Thank You"
  • 2
    Chapter 2: Learning in and out of the Classroom
    • Lesson 1: Education: A Fundamental Truth
    • Lesson 2: Wisdom PDF - Education: One Person Can Make a Difference
    • Lesson 3: Your Unique Path
    • Lesson 4: Wisdom PDF - The Toughest Teachers Are the Best
    • Lesson 5: Denting the Universe with Influence and Gratitude
    • Lesson 6: Wisdom PDF - You Can’t Measure Impact Immediately
    • Lesson 7: “Aintegration”
    • Lesson 8: Wisdom PDF - A Little Fear Is Good - The World Isn’t Black and White
  • 3
    Chapter 3: Decisions That Shape Your Life
    • Lesson 1: The 5 Stages of Life
    • Lesson 2: Wisdom PDF - Father Knows Best
    • Lesson 3: Explore the Unknown
    • Lesson 4: Wisdom PDF - Learn Who You Are
    • Lesson 5: Drive the Car of Your Dreams
    • Lesson 6: Wisdom PDF - Inspiration Comes from Many Sources
    • Lesson 7: Be Unique and Valuable
    • Lesson 8: Wisdom PDF - One Book Can Change Your Life
  • 4
    Chapter 4: Lemons to Lemonade
    • Lesson 1: It’s Not Personal
    • Lesson 2: Wisdom PDFs - It’s Not Personal & You’re Not a Victim
    • Lesson 3: Rejection is Not Failure
    • Lesson 4: Wisdom PDF - Quitters Can Win
    • Lesson 5: Embracing the Unknown & Skepticism
    • Lesson 6: Wisdom PDFs - Joy & Embracing the Unknown and Learning & Playing to Win
    • Lesson 7: Skepticism & What is a Source?
    • Lesson 8: Wisdom PDF - 11 Things to Remember
  • 5
    Chapter 5: Truth or Dare
    • Lesson 1: Getting the Job
    • Lesson 2: Wisdom PDFs - Reasons I Thrived at Apple & Getting the Job, Just Get In
    • Lesson 3: The Wisdom of Telling the Truth
    • Lesson 4: Wisdom PDF - The Truth Works
    • Lesson 5: The Art of Negotiating: Bluffing & Being Bluffed
    • Lesson 6: The Art of Negotiating: Anchoring
    • Lesson 7: Wisdom PDF - The Art of Bluffing
    • Lesson 8: The Truth & Letting It All Hang Out
  • 6
    Chapter 6: Evangelist - Lessons from Leading Companies
    • Lesson 1: Evangelism & Wisdom
    • Lesson 2: Wisdom PDF - People Who Love Your Product Are a Powerful Force
    • Lesson 3: Making a Product Great
    • Lesson 4: Wisdom PDF - Evangelism Wisdom
    • Lesson 5: When a Company Mistakes its Mission for its Tech
    • Lesson 6: Wisdom PDF - The Gospel According to Steve
    • Lesson 7: Netflix Got It Right
    • Lesson 8: Invent the Category or Be a Fast Second
    • Lesson 9: Wisdom PDF - The Silicon Valley Phenomenon
  • 7
    Chapter 7: Business Essentials
    • Lesson 1: Selling Is a Crucial Skill
    • Lesson 2: Wisdom PDF - Learn How to Sell
    • Lesson 3: The Value of Honor & IStock Photo
    • Lesson 4: Wisdom PDF - The Art of the Question
    • Lesson 5: The Value of Honor & Steve Case
    • Lesson 6: Wisdom PDF - Honor Counts
    • Lesson 7: Taking a Chance - Canva
    • Lesson 8: Wisdom PDF - Why Canva Succeeded
  • 8
    Chapter 8: Karma
    • Lesson 1: Do the Right Thing
    • Lesson 2: Wisdom PDF - What Are You Going to Tell Your Grandchildren?
    • Lesson 3: Writing & Wisdom
    • Lesson 4: Wisdom PDF - Writing Wisdom
    • Lesson 5: Social Media
    • Lesson 6: Wisdom PDF - Social Media Wisdom
    • Lesson 7: Humility & Giving Back - Richard Branson
    • Lesson 8: Wisdom PDF - Humility & Giving Back
    • Lesson 9: You Never Know
    • Lesson 10: Wisdom PDF - You Never Know
    • Lesson 11: The Top 10 Wisdoms (PDF)