Course curriculum

  • 1

    Introduction

    • The Business of Independent Journalism

  • 2

    Chapter 1: The Ethos of Independent Journalism

    • Lesson 1: Be Willing to Question

    • Lesson 2: Bucking the Trend in the Newspaper Business

    • Lesson 3: Professional Choices Driven by Value

  • 3

    Chapter 2: The Foundations of Successful Journalism

    • Lesson 1: Digital Transformation to Scale

    • Lesson 2: Lessons in Scale

    • Lesson 3: Core Product Comes First

    • Lesson 4: Making Counter Conventional Calls That Work

    • Lesson 5: Expansion of Products for Growth

    • Lesson 6: The Tough Call Reflective Journal

  • 4

    Chapter 3: Shaping a Resilient Company Culture

    • Lesson 1: Working on What Matters and with Whom

    • Lesson 2: Longevity and Tenure Make a Company Better

    • Lesson 3: The Joy of Hard Work

    • Lesson 4: The Benefits of Inviting Feedback from Superiors

    • Lesson 5: The Constructive Feedback Reflective Journal

  • 5

    Chapter 4: Enabling Great Journalism to Flourish

    • Lesson 1: The Power of Collaboration

    • Lesson 2: Building a Great Team

    • Lesson 3: Cultivating the Conditions for Exceptional Work

    • Lesson 4: The Value of Creative Waste

    • Lesson 5: Fostering Journalism Companies with Big Ideas

    • Lesson 6: The Team Builder Interactive Workbook

  • 6

    Chapter 5: Embodying Courage and Conviction

    • Lesson 1: Courageous Work That Can Shape the World

    • Lesson 2: The Courage to Cover Conflict

    • Lesson 3: Creating the Eco System for Quality Journalism

  • 7

    Chapter 6: Strategically Adapting for Sustained Success

    • Lesson 1: The Challenges Facing the Journalism Business Model

    • Lesson 2: Investing in High-Quality Content

    • Lesson 3: Navigating the Digital Landscape with a Subscription Model

    • Lesson 4: You Get What You Pay For

    • Lesson 5: Building Credibility Through Process Insight

  • 8

    Conclusion

    • The Vitality of Loving What You Do

    • Final Assessment

    • Course Survey