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Course Description

Stephanie McMahon is one of the principal owners of WWE and the company's Chief Brand Officer. She is a fourth-generation wrestling promoter and  has worked for WWE since she was a young girl working as a receptionist, then in various front office jobs up to her current position today. 

In addition to her role at WWE Stephanie also plays an active role in the community as a firm supporter of various charities. She is equally comfortable inside the squared circle or a WWE boardroom and is never at a loss for enthusiasm. 

In this course Stephanie discusses the sacrifices her parents made to build the business and how this fuelled her desire to be part of the brand. She talks about how she build her career by learning by example and discloses the key lessons she learned along the way. 


 In this course you will learn:

  • What makes a superstar brand
  • How to build your career
  • The importance of knowing and listening to your audience
  • How to grow your audience
  • The value of partnerships to scale brand
  • How to choose partners that align with your brand
  • How to overcome challenges and hold on to your brand
  • How to lead with integrity

Course curriculum

  • 1

    Branding is a Passion

    • Course Introduction

    • Lesson 1: Company Story

    • Lesson 2: Building the Business

    • Lesson 3: Personal Story

    • Lesson 4: Handling Customer Objections Slideshow

    • Lesson 5: Customer Objections Worksheet
  • 2

    Chapter 2: The Art of Building Your Career

    • Lesson 1: Betting on Yourself to Build the Brand

    • Lesson 2: Learning By Example

    • Lesson 3: Building a Career

    • Lesson 4: Key Lessons
  • 3

    Chapter 3: What Makes a Superstar Brand?

    • Lesson 1: Super Mission

    • Lesson 2: Brand Identity

    • Lesson 3: Crafting A Concise Mission Statement
  • 4

    Chapter 4: Know your audience

    • Lesson 1: Who They Are and What They Want

    • Lesson 2: Connecting with Your Audience

    • Lesson 3: Listen to Your Audience

    • Lesson 4: Growing Your Audience
  • 5

    Chapter 5: Superstar Storytelling

    • Lesson 1: The Value of Storytelling

    • Lesson 2: Creating Meaningful Connections Through Powerful Storytelling
  • 6

    Chapter 6: A True Test of Time

    • Lesson 1: Staying Ahead of the Curve

    • Lesson 2: Overcoming Challenges and Holding to Brand

    • Lesson 3: Know when to Pivot

    • Lesson 4: Putting Your Customers First
  • 7

    Chapter 7: Brand as Super Partner

    • Lesson 1: Value of Partnerships to Scale brand

    • Lesson 2: Choosing Partners That Align

    • Lesson 3: For Profit Partnerships

    • Lesson 4: Non-Profit Partnerships

    • Lesson 5: Finding Partners that Align with Your Values Slideshow
  • 8

    Chapter 8: A Superstar Legacy

    • Lesson 1: Leading With Integrity and From the Heart

    • Lesson 2: Being Vulnerable

    • Lesson 3: Giving Credit

    • Lesson 4: The Power of Generosity

    • Lesson 5: Superpowers are Timeless

    • Lesson 6: Final Assessment

    • Exit survey