Working in PR: The Nuts and Bolts of Running a Successful Agency

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Chapter 1: The Adventure of Starting an Agency
- Lesson 1: Pinnacle Moments
- Lesson 2: Creative Beginnings - Starting the Agency
- Lesson 3: Think in a Multi-task Way
- Lesson 4: New Markets and Being Open to Change
- Lesson 5: Worksheet - Downloadable PDF
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Chapter 2: Relationships and Hard Work
- Lesson 1: Setting Goals and Creating a Brand
- Lesson 2: Clients as Partners
- Lesson 3: Surround Yourself with a Trusted Team
- Lesson 4: College Life Sets the Pace
- Lesson 5: Worksheet - Downloadable PDF
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Chapter 3: Successful Agency Nuts and Bolts
- Lesson 1: Candidate Qualities - Landing the Job
- Lesson 2: Mentors and Sounding Boards
- Lesson 3: The Power of Relationships
- Lesson 4: Worksheet - Downloadable PDF
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Chapter 4: Building a PR Brand
- Lesson 1: An Agency Name
- Lesson 2: Seasons of Business and Schedules
- Lesson 3: The Importance of Giving Back
- Lesson 4: Worksheet - Downloadable PDF
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Chapter 5: Finding Strength as a Woman
- Lesson 1: Female Leadership
- Lesson 2: Being Human - Authenticity and Finding Balance
- Lesson 3: Using Your Intuition
- Lesson 4: Worksheet - Downloadable PDF
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Chapter 6: Golden Nuggets of Advice
- Lesson 1: Finding Your Edge
- Lesson 2: Image
- Lesson 3: Listen!
- Lesson 4: Motivational Forces
- Lesson 5: Being Grateful
- Lesson 6: The Value of “me” Time
- Lesson 7: Worksheet - Downloadable PDF
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Chapter 7: Recipes for Success
- Lesson 1: Be You
- Lesson 2: The Value of the Schedule
- Lesson 3: I Love NYC
- Lesson 4: Worksheet - Downloadable PDF