• Susan Magrino

    Susan Magrino

    Founder/CEO at Susan Magrino Agency

“Keeping people happy is the number one function in public relations — whether it’s your client, the media or a colleague,” says Susan Magrino, chairman and CEO of her eponymous firm, Magrino PR. Most PR professionals would agree — and you can consider Magrino the proof point. The industry legend created her own agency in 1992 at age 30, going on to build a 50-employee company with a client roster that’s both recognizable (Martha Stewart) and buzzworthy (Whispering Angel wine). When asked what it means to win a Matrix Award, the firm’s leader mused, “I feel honored; it’s really, really exciting. And as important as it is to receive this kind of recognition, it’s also given me pause to reflect a lot.”

What will I get from this course?

In this course you will learn the ins and outs of running a successful PR agency. You will reflect on the experiences in your life and the highlights of your career to uncover how you can become successful. Susan shares her journey in starting her own agency and offers invaluable advice on how you can utilize your strengths and areas of expertise to add value. Whether it be defining the important qualities when choosing and building your relationships with clients, or finding your strengths to further empower you, this course will inspire you to find your confidence and tackle any project in your own unique way.  


Who should take this course?

  • Anyone currently working in, or interested in, a career in PR or communications.

  • Those looking to boost their confidence and outline their motivations to help lead a successful career. 

  • People who want to create strong and meaningful relationships with clients, and even in their personal lives.  

  • Anyone who is eager to take their knowledge of the industry to a whole new level, in order to embrace their creativity at its fullest. 

Course curriculum

  • 1
    Chapter 1: The Adventure of Starting an Agency
    • Lesson 1: Pinnacle Moments
    • Lesson 2: Creative Beginnings - Starting the Agency
    • Lesson 3: Think in a Multi-task Way
    • Lesson 4: New Markets and Being Open to Change
    • Lesson 5: Worksheet - Downloadable PDF
  • 2
    Chapter 2: Relationships and Hard Work
    • Lesson 1: Setting Goals and Creating a Brand
    • Lesson 2: Clients as Partners
    • Lesson 3: Surround Yourself with a Trusted Team
    • Lesson 4: College Life Sets the Pace
    • Lesson 5: Worksheet - Downloadable PDF
  • 3
    Chapter 3: Successful Agency Nuts and Bolts
    • Lesson 1: Candidate Qualities - Landing the Job
    • Lesson 2: Mentors and Sounding Boards
    • Lesson 3: The Power of Relationships
    • Lesson 4: Worksheet - Downloadable PDF
  • 4
    Chapter 4: Building a PR Brand
    • Lesson 1: An Agency Name
    • Lesson 2: Seasons of Business and Schedules
    • Lesson 3: The Importance of Giving Back
    • Lesson 4: Worksheet - Downloadable PDF
  • 5
    Chapter 5: Finding Strength as a Woman
    • Lesson 1: Female Leadership
    • Lesson 2: Being Human - Authenticity and Finding Balance
    • Lesson 3: Using Your Intuition
    • Lesson 4: Worksheet - Downloadable PDF
  • 6
    Chapter 6: Golden Nuggets of Advice
    • Lesson 1: Finding Your Edge
    • Lesson 2: Image
    • Lesson 3: Listen!
    • Lesson 4: Motivational Forces
    • Lesson 5: Being Grateful
    • Lesson 6: The Value of “me” Time
    • Lesson 7: Worksheet - Downloadable PDF
  • 7
    Chapter 7: Recipes for Success
    • Lesson 1: Be You
    • Lesson 2: The Value of the Schedule
    • Lesson 3: I Love NYC
    • Lesson 4: Worksheet - Downloadable PDF