SELLING FOR NON-SELLERS

Break through your own doubts and learn the fundamentals of getting the deal.

Pricing

Course curriculum

  • 1

    Chapter 1: Seek, Inspire, and Inform; Don't Sell

    • Lesson 1: Align With a Higher Purpose

    • Lesson 2: Understand It's a Numbers Game

    • Lesson 3: Your Job Is to Make the Sponsor's Job Easy

    • Lesson 4: Your Pitch

    • Chapter 1: Cheat Sheet

  • 2

    Chapter 2: Tactics

    • Lesson 1: Prospecting

    • Lesson 2: Approaching

    • Lesson 3: Closing

    • Closing: Cheat Sheet

    • Lesson 4: Building Experiences

    • Building Experiences: Cheat Sheet

    • Chapter 2: Cheat Sheet

  • 3

    Chapter 3: Sponsorships

    • Lesson 1: Supporting Sponsorships

    • Lesson 2: Building on the Relationship

    • Lesson 3: Staying Connected

    • (PDF) Example of a Post-Mortem report for a Digital Campaign

    • Chapter 3: Cheat Sheet

  • 4

    Chapter 4 : The Art of Negotiating

    • Lesson 1: Knowing When to Say No

    • Lesson 2: Getting Creative About How You Get the Deal!

    • Lesson 3: Know Your Bottom Line

    • Lesson 4: Customer Types

    • Lesson 5: Packaging & Value

    • Lesson 6: Digital Advertising

    • Chapter 4: Cheat Sheet

  • 5

    Chapter 5: Is it Really Sales After All?

    • Lesson 1: Getting the Next Sale!

    • Lesson 2: Selling Through Your Own Story

    • Chapter 5: Cheat Sheet