• Jory Des Jardins

    Jory Des Jardins

    Co-Founder and President of BlogHer, Growth Advisor

Break through your own doubts and learn the fundamentals of getting the deal.

Course curriculum

  • 1
    Chapter 1: Seek, Inspire, and Inform; Don't Sell
    • Lesson 1: Align With a Higher Purpose
    • Lesson 2: Understand It's a Numbers Game
    • Lesson 3: Your Job Is to Make the Sponsor's Job Easy
    • Lesson 4: Your Pitch
    • Chapter 1: Cheat Sheet
  • 2
    Chapter 2: Tactics
    • Lesson 1: Prospecting
    • Lesson 2: Approaching
    • Lesson 3: Closing
    • Closing: Cheat Sheet
    • Lesson 4: Building Experiences
    • Building Experiences: Cheat Sheet
    • Chapter 2: Cheat Sheet
  • 3
    Chapter 3: Sponsorships
    • Lesson 1: Supporting Sponsorships
    • Lesson 2: Building on the Relationship
    • Lesson 3: Staying Connected
    • (PDF) Example of a Post-Mortem report for a Digital Campaign
    • Chapter 3: Cheat Sheet
  • 4
    Chapter 4 : The Art of Negotiating
    • Lesson 1: Knowing When to Say No
    • Lesson 2: Getting Creative About How You Get the Deal!
    • Lesson 3: Know Your Bottom Line
    • Lesson 4: Customer Types
    • Lesson 5: Packaging & Value
    • Lesson 6: Digital Advertising
    • Chapter 4: Cheat Sheet
  • 5
    Chapter 5: Is it Really Sales After All?
    • Lesson 1: Getting the Next Sale!
    • Lesson 2: Selling Through Your Own Story
    • Chapter 5: Cheat Sheet

Pricing