• Lisa  Sherman

    Lisa Sherman

    President and CEO of the Ad Council

Inspired by change makers and drawn to compelling stories, Lisa Sherman has redefined content and the purpose and social good it can serve. From going out on her own to establish the Women’s Sports Network to launching the groundbreaking LGBTQ network LogoTV at Viacom, Sherman has shown the power that communications and honest authentic storytelling can have on the world. Now as President and CEO of the Ad Council, she is driving the organization’s mission to create compelling campaigns that inspire ongoing conversation around current issues. Combining passion, purpose and her innate persistence, Sherman puts her all behind the causes and ideals that matter to her most.

What will I get from this course?

In this course you will be motivated to pursue your passion at work. You will learn the fundamentals on how to combine passion with purpose to innovate and ignite change in the advertising and media industries. Lisa discusses the highlights of her career that have led to her role today. She discusses the ends and outs of the industry and offers valuable advice for creating successful campaigns and engaging with audiences. The course will encourage you to align your projects with impact and purpose at their core. You will gain an understanding of the progress and changes in the ad industry that will inspire you to innovate and develop creative solutions in your own career. You will be inspired to break through your fears and discover insights into a leading industry where you can lead with authenticity and ignite change in the areas you care about most. 

Who should take this course?

  • Anyone currently working in, or interested in, a career in advertising and media. 

  • Individuals who want to gain insight on creativity and innovation to apply to projects in their career. 

  • Those who are eager to strengthen equality in the workplace and in the world! 

  • People interested in progress and change in the digital landscape. 

  • Anyone who wants to become a more authentic leader and develop new and creative solutions to big issues. 

Course curriculum

  • 1
    Chapter 1: Combining Passion with Purpose
    • Lesson 1: Working for Your Passions
    • Lesson 2: Great Outcomes Through Change
    • Lesson 3: Joining the Ad Council - a Lightning Bolt Moment
    • Lesson 4: Logo TV - a Game Changer in Storytelling
    • Lesson 5: Worksheet - Downloadable PDF
  • 2
    Chapter 2: Campaigns That Multiply Good
    • Lesson 1: The Ad Council and the Multiplier Effect
    • Lesson 2: Love Has No Labels
    • Lesson 3: Stem for Girls
    • Lesson 4: Creating and Scaling Good Campaigns
    • Lesson 5: Worksheet - Downloadable PDF
  • 3
    Chapter 3: Engaging Audiences with Purpose
    • Lesson 1: Influencers and Creating Good
    • Lesson 2: Becoming an Influencer
    • Lesson 3: New Opportunities in Technology and Media
    • Lesson 4: Worksheet - Downloadable PDF
  • 4
    Chapter 4: Progress and Change in the Ad Industry
    • Lesson 1: The Power of the Industry to Tackle Big Issues
    • Lesson 2: Marrying Art and Science to Solve Issues
    • Lesson 3: Real Change Takes Time - Progress
    • Lesson 4: Worksheet - Downloadable PDF
  • 5
    Chapter 5: Essential Equality
    • Lesson 1: Logo TV
    • Lesson 2: Equality for Women
    • Lesson 3: Women… Be Courageous!
    • Lesson 4: Cultivate a Posse of Support
    • Lesson 5: Worksheet - Downloadable PDF
  • 6
    Chapter 6: Personal Lessons of Breaking Through
    • Lesson 1: Driven by Authenticity
    • Lesson 2: Breaking Through Fear
    • Lesson 3: Worksheet - Downloadable PDF
  • 7
    Chapter 7: Breaking into Media
    • Lesson 1: Go on a Listening Tour & Showing Up
    • Lesson 2: Mentors Throughout Life
    • Lesson 3: Worksheet - Downloadable PDF
  • 8
    Chapter 8: Diversity, Inclusion and Belonging
    • Lesson 1: Priorities at the Ad Council
    • Lesson 2: Aligning with Purpose
    • Lesson 3: The Omnipresent Impact of Equality
    • Lesson 4: Worksheet - Downloadable PDF