Course curriculum

  • 1

    Chapter 1: Combining Passion with Purpose

    • Lesson 1: Working for Your Passions

    • Lesson 2: Great Outcomes Through Change

    • Lesson 3: Joining the Ad Council - a Lightning Bolt Moment

    • Lesson 4: Logo TV - a Game Changer in Storytelling

    • Lesson 5: Worksheet - Downloadable PDF

  • 2

    Chapter 2: Campaigns That Multiply Good

    • Lesson 1: The Ad Council and the Multiplier Effect

    • Lesson 2: Love Has No Labels

    • Lesson 3: Stem for Girls

    • Lesson 4: Creating and Scaling Good Campaigns

    • Lesson 5: Worksheet - Downloadable PDF

  • 3

    Chapter 3: Engaging Audiences with Purpose

    • Lesson 1: Influencers and Creating Good

    • Lesson 2: Becoming an Influencer

    • Lesson 3: New Opportunities in Technology and Media

    • Lesson 4: Worksheet - Downloadable PDF

  • 4

    Chapter 4: Progress and Change in the Ad Industry

    • Lesson 1: The Power of the Industry to Tackle Big Issues

    • Lesson 2: Marrying Art and Science to Solve Issues

    • Lesson 3: Real Change Takes Time - Progress

    • Lesson 4: Worksheet - Downloadable PDF

  • 5

    Chapter 5: Essential Equality

    • Lesson 1: Logo TV

    • Lesson 2: Equality for Women

    • Lesson 3: Women… Be Courageous!

    • Lesson 4: Cultivate a Posse of Support

    • Lesson 5: Worksheet - Downloadable PDF

  • 6

    Chapter 6: Personal Lessons of Breaking Through

    • Lesson 1: Driven by Authenticity

    • Lesson 2: Breaking Through Fear

    • Lesson 3: Worksheet - Downloadable PDF

  • 7

    Chapter 7: Breaking into Media

    • Lesson 1: Go on a Listening Tour & Showing Up

    • Lesson 2: Mentors Throughout Life

    • Lesson 3: Worksheet - Downloadable PDF

  • 8

    Chapter 8: Diversity, Inclusion and Belonging

    • Lesson 1: Priorities at the Ad Council

    • Lesson 2: Aligning with Purpose

    • Lesson 3: The Omnipresent Impact of Equality

    • Lesson 4: Worksheet - Downloadable PDF