Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book and this courses tracks the company's development, uncovering lessons learned on its way to greatness. Which products and technical advancements are on the horizon and why - And much more Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Mark Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos--as Facebook grows up, overcomes setbacks, and works to connect the world.


Course curriculum

  • 1
    Challenge 1: The Will To Lead – Finding your Inner Zuck
    • [Course Overview Cheat Sheet] Lessons from Facebook's Rise: Overcoming the Top 10 Challenges to Building Your Career and Business
    • Course Overview Video
    • Lesson 1: Doing Is Better Than Dogma
    • Lesson 2: Achievable – Un-achievable Missions
    • Lesson 3: Being a clever foolish visionary!
    • Lesson 4: Hosting a Medici Academy – Attract, Enable and Collaborate
    • Lesson 5: Are you building a Feature, a Product, a Company or a Mission?
    • Challenge 1 [Cheat Sheet]
  • 2
    Challenge 2: Customer Experience
    • Challenge 2 Intro
    • Lesson 6: Don't give them more
    • Lesson 7: Add by subtracting – Learn from the Facebook News Feed
    • Challenge 2 [Cheat Sheet]
  • 3
    Challenge 3: Growth!
    • Lesson 8: The North Star Metric
    • Lesson 9: Finding Your Magic Moment - The break-through user experience that elevates you from the rest.
    • Lesson 10: Core Product Value – Creating a Day-to-Day Experience
    • Challenge 3 [Cheat Sheet]
  • 4
    Challenge 4: How to Build a Big Business!
    • Lesson 11: Making a lot of Money by Simplifying & Democratizing
    • Challenge 4 [Cheat Sheet]
  • 5
    Challenge 5: Infrastructure
    • Lesson 12: Speed Is a Feature
    • Lesson 13: Build It and Give It Away
    • Challenge 5 [Cheat Sheet]
  • 6
    Challenge 6: Playing Great Defense
    • Challenge 6 Intro: Know Your Advantage and Double Down
    • Lesson 14: Stay Focused and Keep Shipping!
    • Lesson 15: Crossing the Chasm Is the Best Defense – Timing Is Everything
    • Challenge 6 [Cheat Sheet]
  • 7
    Challenge 7: Playing Great Offense - Stretching Your Lead!
    • Challenge 7 Intro: Stretching Your Lead!
    • Lesson 16: Disrupt Yourself Before Someone Else Does
    • Lesson 17: Make Moves That Make Your Future More Possible
    • Challenge 7 [Cheat Sheet]
  • 8
    Challenge 8: The Future
    • Lesson 18: When to Play a Longer Game
    • Lesson 19: Which Long Game to Play
    • Challenge 8 [Cheat Sheet]
  • 9
    Challenge 9: Your People – Your Most Important Asset
    • Lesson 20: The Chemistry Flow
    • Lesson 21: The Math of Jungle Gyms – Creating More Options for Employee Engagement
    • Lessons 22: Ignore Weaknesses
    • Challenge 9 [Cheat Sheet]
  • 10
    Challenge 10: Winning!
    • Lesson 23: Care More
    • Lesson 24: Hack Failure!
    • Challenge 10 [Cheat Sheet]
  • 11
    Just How Big Is Facebook?
    • Just How Big is Facebook

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