• Jeanine Liburd

    Jeanine Liburd

    Chief Social Impact & Communications Officer for BET Networks

Jeanine D. Liburd is the Chief Social and Communications Officer for BET Networks, an all encompassing job that she is passionate about.  Jeanine didn’t start out in communications or TV. Her career began in public policy where she had an early  goal to be the mayor of NYC!  But she quickly discovered that she could have more influence and do good in greater scale in the media industry.  The rest is history! “I became acutely aware of how critical media is in informing people of their rights,” she said, “and also the impact that media and television specifically can have on people’s engagement and their empowerment.” Liburd was also ready to move back to New York from Washington, D.C. The combination of all of this compelled  her to make the move of a lifetime to Viacom and now BET. In the course, Jenaine shares her trajectory  of her 19 years with Viacom and will motivate and drive you to explore your own career path.

What will I get from this course?

In this course you will learn the fundamentals of breaking into the media and entertainment industry and building meaningful relationships along the way. You will uncover and reflect on your unique ‘gifts’ that empower you to be a great leader.  Jeanine will share her career trajectory and highlight the crucial steps in her journey that led her to where she is today. Jeanine shares the qualities that make great leaders and the importance of making a difference. Her advice will encourage you to develop your relationships, add value, and integrate equality in the workplace. This course will help you breakthrough your fears and explore how to  use your talents and skills to create your own legacy. 

Who should take this course?

  • Anyone currently working in, or interested in, a career in communications and media. 

  • Individuals who want to identify their unique talents and skills to help them succeed. 

  • Those who are eager to strengthen visibility for women in the workplace. 

  • People looking to enhance their relationships and build ones that matter. 

  • Anyone seeking motivation and inspiration to propel their career forward.

Course curriculum

  • 1
    Chapter 1: Career Trajectory
    • Lesson 1: Pinnacle Moments
    • Lesson 2: Building a Women’s Network in the Digital Era
    • Lesson 3: The Creation of “Real” TV
    • Lesson 4: Worksheet - Downloadable PDF
  • 2
    Chapter 2: Breaking Into Entertainment & Creating Shows
    • Lesson 1: Advice on Breaking into the Entertainment Business
    • Lesson 2: Spending Time with the Characters
    • Lesson 3: Responding to Audience Feedback
    • Lesson 4: Yes to Black!
    • Lesson 5: Worksheet - Downloadable PDF
  • 3
    Chapter 3: Finding and Reflecting on Your Gifts
    • Lesson 1: Your Gifts
    • Lesson 2: The Gift of Timing
    • Lesson 3: Worksheet - Downloadable PDF
  • 4
    Chapter 4: Relationships, Leadership & Mentorship
    • Lesson 1: Relationships Drive Show Success
    • Lesson 2: Relationships Are Everything!
    • Lesson 3: What Drives Jeanine as a Leader - “My Team & I”
    • Lesson 4: Qualities of Team Leaders and Ideas at BET
    • Lesson 5: Mentoring to Make a Difference
    • Lesson 6: Worksheet - Downloadable PDF
  • 5
    Chapter 5: Working at BET & In Media
    • Lesson 1: Be Open to Learning
    • Lesson 2: Getting Hired by BET
    • Lesson 3: How to Break into the Media Industry
    • Lesson 4: Worksheet - Downloadable PDF
  • 6
    Chapter 6: Diversity: On Becoming… Not Optional
    • Lesson 1: The Obamas: Messengers of Hope
    • Lesson 2: Diversity at BET - Diversity of Color is Non-Negotiable
    • Lesson 3: Breaking Through the Glass Ceiling - Creating a More Diverse Workplace and World
    • Lesson 4: Worksheet - Downloadable PDF
  • 7
    Chapter 7: Personal Life Lessons
    • Lesson 1: Vulnerability in Leadership
    • Lesson 2: Fears That Inform Leadership
    • Lesson 3: Lessons from My Children
    • Lesson 4: Career Life Balance
    • Lesson 5: Worksheet - Downloadable PDF
  • 8
    Chapter 8: BET - The Hit Secret Sauce
    • Lesson 1: BET Is Igniting Change in All of Our Industry
    • Lesson 2: Jeanine: Making a Difference
    • Lesson 3: Being Mary Jane
    • Lesson 4: Boomerang and American Soul
    • Lesson 5: Worksheet - Downloadable PDF
  • 9
    Chapter 9: Leave Your Legacy
    • Lesson 1: Authentic Leadership
    • Lesson 2: Lessons from Jeanine’s Mentors
    • Lesson 3: Worksheet - Downloadable PDF