Head of Global Brand Strategy at Snap Inc.
About the instructor
Betsy Kenny Lack’s dynamic and whirlwind career has spanned three generations and includes positions at some of the most sought-after companies in traditional and new media
Currently as the Head of Global Brand Strategy at Snap Inc. Betsy is behind some of Snap’s buzziest brand activations, from its yellow Ferris wheel at the Cannes advertising festival in France to its ultra-exclusive rooftop penthouse for big-name partners in New York City.
Betsy Lack’s. From Vanity Fair to her current role as Head of Global Brand Strategy at Snapchat, Betsy is immersed in culture whether it is magazines or technology. As a powerful leader in media strategy, Betsy exemplifies the skills of leading with diversity, flexibility, innovation, and focus.
Before joining Snap Inc, Ms. Lack was a Contributing Editor at Vanity Fair, overseeing the magazine’s Silicon Valley and technology coverage, and created and ran the New Establishment Summit series. Early in her career, Ms. Lack was mentored and inspired by the iconic television producer, Norman Lear.
Ms. Lack serves on the Board of Directors of Lincoln Center Theater, the Walden Woods Project, and the Riverdale Country School. She is also a Life Trustee of WNET, the organization that oversees public television stations in the New York metropolitan area. She received her Bachelor of Arts degree from Princeton University in New Jersey.
Betsy’s course follows her journey and career path while revealing valuable ideas and career strategies that will leave you empowered to pursue your dreams and the possibilities available in digital media.
What am I going to get from this course?
- Benefits and advice on working for a technology company, legacy company or both
- Inspiration for chartering your career path
- What life at Snapchat is like and a glimpse into its culture
- Discussions about great qualities that companies look for in today’s employees
- Inspiration about technology and women in tech
- Discussions about Work-life balance: How to make time for family
- Ways to connect future generations
Who will benefit from this course?
- Individuals looking to change their career
- People interested in a career in the rise of technology
- Advise and inspiration on staying young minded and open to change
- People who want career tips and advice relating to technology, diversity, and more