Digital Marketing Expert
About the instructor
Susan Getgood connects brands with the audiences that love them through innovative marketing strategies, compelling digital storytelling, and authentic influencer endorsement.
Her most recent corporate role was Senior Vice President of Strategic Planning & Insights at SheKnows Media. In this role, she led the company’s performance analytics and research practice and developed product and marketing strategies that capitalize on consumer insights and trends.
Susan joined SheKnows following its acquisition of BlogHer in November 2014, and also served in Integrated Marketing and Influencer Marketing roles at both organizations. Prior to joining BlogHer in 2010, she was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide.
Susan has also held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.
Created by the author of Professional Blogging For Dummies, this course offers updated advice for professionalizing your social media presence through your quality content, engaged audience and trusted voice.
What am I going to get from this course?
•An actionable roadmap for becoming a sought-after influencer
•Tips for identifying your unique value proposition and target audience
•Guidance for setting your rates
•Up-to-date information about complying with the FTC endorsement guidelines
•Information about the types of measurement advertisers will use to evaluate your performance
Who is the Target Audience?
Bloggers and social media users who would like to create sponsored content for brands
What's included with your purchase?
Downloadable PDFs of key reference documents from the course:
•The Media Landscape (Chapter 1, Lesson 1)
•Platform Follows Purpose (Chapter 2, Lesson 2)
•Setting Your Rates (Chapter 3, Lesson 1)
•Influencer Marketing Models (Chapter 3, Lesson 1)
•Unified Measurement Model (Chapter 5, Lesson 1)