Course curriculum

  • 1

    Chapter 1: What Makes Influence Happen?

    • Lesson 1: Endorsement Sparking Action

    • Lesson 2: How Did We Get Here?

    • Lesson 3: Digital Consumer to Consumer Marketing

    • Lesson 4: Understanding the Total Media Landscape

    • Lesson 5: Digital Media Vocabulary

    • Lesson 6: Influencers & Bloggers are also Consumers
  • 2

    Chapter 2: Market Landscape

    • Lesson 1: Influencer Landscape in 2018-2020

    • Lesson 2: Location & Devices

    • Lesson 3: Influencer Trust Barometer & The Marketplace Shift

    • Lesson 4: Positive Story Telling Impact for Your Brand
  • 3

    Chapter 3: Charting Your Path

    • Lesson 1: How Brands Work with Influencers

    • Lesson 2: Content: What’s Your Story?

    • Lesson 3: Influencer Campaign Examples

    • Lesson 4: The Evolution of Influencers
  • 4

    Chapter 4: Your Content with Brands and Audience

    • Lesson 1: Your Story – How are you Unique?

    • Lesson 2: Your Platform - Platform Follows Purpose

    • Lesson 3: Brand Selection for Your Content

    • Lesson 4: Focus - Authentically Inform & Entertain

    • Lesson 5: Should You Do Video?

    • Lesson 6: LinkedIn For Influencers

    • Lesson 7: Podcasts – Is it right for you?
  • 5

    Chapter 5: Audience

    • Lesson 1: Who and Where is Your Best Audience?

    • Lesson 2: Content Topics that Audiences Like and Trust

    • Lesson 3: Choosing Your Platforms

    • Lesson 4: Resources for Data
  • 6

    Chapter 6: Facebook

    • Lesson 1: Influencer Strategy

    • Lesson 2: Verified Page
  • 7

    Chapter 7: Brand Decision Factors & Your Rates

    • Lesson 1: How Brands Evaluate You

    • Lesson 2: Setting Your Rates

    • Lesson 3: Work, Reach and Results

    • Lesson 4: Working with Agencies and Outreach
  • 8

    Chapter 8: Transparency

    • Lesson 1: Transparency, Trust and The FTC Guidelines

    • Lesson 2: The FTC Guidelines: When, What and Who Should Disclose

    • Lesson 3: How to Disclose – The Main Requirements

    • Lesson 4: FTC Guidance on Proper Disclosure
  • 9

    Chapter 9: Performance

    • Lesson 1: Performance Benchmarks

    • Lesson 2: Understanding Engagement

    • Lesson 3: A Unified Measurement Model

    • Lesson 4: No Single Metric is The Silver Bullet
  • 10

    Chapter 10: Final Advice

    • Lesson 1: Diversify Your Income Streams

    • Lesson 2: Focus on the Right Platform(s)

    • Lesson 3: Network! Do Not Go It Alone

    • Lesson 4: Know Your Audience

    • Lesson 5: Do It Because You Love It!

    • Lesson 6: Closing

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