Course curriculum

  • 1

    Chapter 1: The Intentional Path

    • Lesson 1: The “Why” of Advertising

    • Lesson 2: Mentors & Influencers

    • Lesson 3: Personal Tools & Tenets to Live By

    • Lesson 4: Empathy and Strength Go Hand in Hand

    • Lesson 5: Worksheet - Downloadable PDF
  • 2

    Chapter 2: Early Beginnings

    • Lesson 1: Choices That Form Your Path

    • Lesson 2: Learning to Think and Experience

    • Lesson 3: Curate Your Path

    • Lesson 4: Worksheet - Downloadable PDF
  • 3

    Chapter 3: A Career in Advertising and Marketing

    • Lesson 1: Getting Hired

    • Lesson 2: Teamwork & Standing Out

    • Lesson 3: Finding a Culture That’s Right for You

    • Lesson 4: When Is It Time to Move to a New Position?

    • Lesson 5: Big, Midsize and Smaller Agencies

    • Lesson 6: Entrepreneurship Within a Large Company

    • Lesson 7: Worksheet - Downloadable PDF
  • 4

    Chapter 4: Creativity and Insights

    • Lesson 2: Insight Drives Creativity

    • Lesson 3: Adaptability & Data Drive Everything

    • Lesson 4: The Value of Relationships and Partnerships

    • Lesson 5: The Magic of Chicago & Media

    • Lesson 6: Worksheet - Downloadable PDF
  • 5

    Chapter 5: Advancing Women, Employees and Community

    • Lesson 1: Equality: See It and Believe It at Starcom

    • Lesson 2: Moving Careers Forward

    • Lesson 3: Social Good in Marketing Today

    • Lesson 4: Starcom Serves - Giving Back

    • Lesson 5: Worksheet - Downloadable PDF
  • 6

    Chapter 6: Fun Insights & Personal Life

    • Lesson 1: Hobbies to Help You Unwind

    • Lesson 2: Partnerships That Matter

    • Lesson 3: Worksheet - Downloadable PDF
  • 7

    Chapter 7: Fear & Success for This Millennial Generation

    • Lesson 1: Hard Work

    • Lesson 2: Humor and Pace Yourself

    • Lesson 3: The Millennials Will Kill It!

    • Lesson 4: Worksheet - Downloadable PDF