• Kathy Ring

    Kathy Ring

    CEO of Starcom USA

As CEO of Starcom USA, Kathy Ring is responsible for driving a next-generation media agency focused on the convergence of media, technology and creativity—enabling the design of unique human experiences in the one-to-one era of marketing, at scale. Kathy is a true testament to Starcom’s heritage of developing top talent within the industry and is known for her gift of developing team members and her passion for cultivating a strong corporate culture.

What will I get from this course?

In this course you will explore and expand a career in advertising and marketing to help design your personal career path. Whether you want to start a career in advertising and marketing or you are already working in the industry, Kathy will share insights on how to uncover your strengths that add value to your work. Kathy’s leadership and valuable advice will lead you to dig deep and reveal your greatest passions. You will discover your strengths and learn how you collaborate with and inspire those around you. These lessons will encourage you to embrace your creativity and leave your unique mark for future generations. 

Who should take this course?

  • Anyone interested in advertising and marketing. 

  • People who want to advance their careers in the industry. 

  • Those looking to uncover their passions and creativity. 

  • Women eager to lead with authenticity and strength to ignite change. 

Course curriculum

  • 1
    Chapter 1: The Intentional Path
    • Lesson 1: The “Why” of Advertising
    • Lesson 2: My Mentors & Influencers
    • Lesson 3: Personal Tools & Tenets to Live By
    • Lesson 4: Empathy and Strength Go Hand in Hand
    • Lesson 5: Worksheet - Downloadable PDF
  • 2
    Chapter 2: Early Beginnings
    • Lesson 1: Choices That Form Your Path
    • Lesson 2: Learning to Think and Experience
    • Lesson 3: Curate Your Path
    • Lesson 4: Worksheet - Downloadable PDF
  • 3
    Chapter 3: A Career in Advertising and Marketing
    • Lesson 1: Getting Hired
    • Lesson 2: Teamwork & Standing Out
    • Lesson 3: Finding a Culture That’s Right for You
    • Lesson 4: When Is It Time to Move to a New Position?
    • Lesson 5: Big Midsize and Smaller Agencies
    • Lesson 6: Entrepreneurship Within a Large Company
    • Lesson 7: Worksheet - Downloadable PDF
  • 4
    Chapter 4: Creativity and Insights
    • Lesson 1: New Business… New Lessons
    • Lesson 1: New Business… New Lessons
    • Lesson 2: Insight Drives Creativity
    • Lesson 3: Adaptability & Data Drive Everything
    • Lesson 4: The Value of Relationships and Partnerships
    • Lesson 5: The Magic of Chicago & Media
    • Lesson 6: Worksheet - Downloadable PDF
  • 5
    Chapter 5: Advancing Women, Employees and Community
    • Lesson 1: Equality: See It and Believe It at Starcom
    • Lesson 2: Moving Careers Forward
    • Lesson 3: Social Good in Marketing Today
    • Lesson 4: Starcom Serves - Giving Back
    • Lesson 5: Worksheet - Downloadable PDF
  • 6
    Chapter 6: Fun Insights & Personal Life
    • Lesson 1: Hobbies to Help You Unwind
    • Lesson 2: Partnerships That Matter
    • Lesson 3: Worksheet - Downloadable PDF
  • 7
    Chapter 7: Fear & Success for This Millennial Generation
    • Lesson 1: Hard Work
    • Lesson 2: Humor and Pace Yourself
    • Lesson 3: The Millennials Will Kill It!
    • Lesson 4: Worksheet - Downloadable PDF