Course curriculum

  • 1

    Chapter 1: The Why & What of the Multicultural

    • Course Introduction: Multicultural

    • Lesson 1: Celebrities in America in a Multicultural World

    • Lesson 2: The Future of Hiring Is Multicultural

    • Lesson 3: The Statistics

    • Lesson 4: The Future Is Multicultural - Downloadable PDF

  • 2

    Chapter 2: Big Business: The Impact of Multiculturalism on the Industry

    • Lesson 1: Multicultural Is Mainstream

  • 3

    Chapter 3: How to Engage the New Audience

    • Lesson 1: Crazy Rich Asians

    • Lesson 2: The Story of Richard Montanez
  • 4

    Chapter 4: Multicultural Strategies for Brands - How to Shape a Multicultural Marketing Strategy

    • Lesson 1: Top 3 Strategies for Brands

    • Lesson 2: Cultural Appropriation and Authentically Engaging with Multicultural Groups

    • Lesson 3: Creating a Multicultural Strategy for Your Brand - Downloadable PDF

  • 5

    Chapter 5: Unconscious Bias

    • Lesson 1: Do You Have Unconscious Bias?

    • Lesson 2: Adapting to a Multicultural Future

    • Lesson 3: Preventing Unconscious Bias & Promoting Diversity - Downloadable PDF