Watch Intro Video

Engagement Equals Achievement! A Framework To Activate Stronger Employee and Customer Engagement

Taught by Amanda Slavin, CEO Catalyst Creative

Course curriculum

  • 1

    Chapter 1: Overview - Why Engagement Matters

  • 2

    Chapter 2: This is NOT About Gender

    • Lesson 1: A Look at Companies That Are Doing It Right - Led by Men

    • Lesson 2: Powerful Companies Led by Women

    • Lesson 3: Millennial Mindsets That Nurture and Propel Your Business

    • Lesson 4: CEO Quotes - Downloadable (PDF)

    • Lesson 5: More CEO Quotes - Downloadable (PDF)
  • 3

    Chapter 3: The Value of the Feminine & Masculine at Work – We Need Both!

    • Lesson 1: Research That Supports the Theory

    • Lesson 2: The Athena Doctrine - Downloadable (PDF)

    • Lesson 3: Masculine & Feminine Traits in the Workplace

    • Lesson 4: The Stanford Study: How Women Can Succeed in the Workplace - Downloadable (PDF)

    • Lesson 5: Masculine & Feminine Traits Worksheet

    • Lesson 6: Masculine Traits in the Workplace
  • 4

    Chapter 4: The 7 Levels of Engagement - A Blueprint of Employee Engagement

    • Lesson 1: Chapter Overview

    • Lesson 2: Attract - Earning Trust (Levels 1-3)

    • Lesson 3: Attract Worksheet to Help You Get There

    • Lesson 4: Amplify to Engage with Employees (Levels 4 & 5)

    • Lesson 5: Amplify Worksheet

    • Lesson 6: Delight - Embrace the Feminine Principles (Levels 6 & 7)

    • Lesson 7: The Modern Workplace - Creating the Highest Level of Engagement

    • Lesson 8: Delight & The Modern Workplace Worksheet

    • Lesson 9: The 7 Levels of Engagement - Downloadable (PDF)
  • 5

    Chapter 5: Practice in Action: Applying the Masculine Levels to Your Company / Organization

    • Lesson 1: Introduction to Practice in Action

    • Lesson 2: Applying the Levels to Your Organization Worksheet

    • Lesson 3: Finding the Best Way to Communicate to Get the Job Done

    • Lesson 4: Link to Marketing Jargon Video, "Stuff Business People Say"

    • Lesson 5: Unsystematic Engagement – Hiding Behind Jargon Words

    • Lesson 6: Focus Versus Frustrated Engagement

    • Lesson 7: Structure-Dependent Engagement

    • Lesson 8: Embrace Confidence – to Engage at a Higher Level
  • 6

    Chapter 6: Integrating & Embracing the Feminine Traits

    • Lesson 1: Critical Engagement - Inspiration Through Nurturing, Empathy and Patience

    • Lesson 2: The Holy Grail – The Highest Level of Engagement!

    • Lesson 3: Creating a Committed Culture with the 7th Level

    • Lesson 4: Worksheet - Downloadable (PDF)
  • 7

    Chapter 7: Embracing Your 7th Level

    • Lesson 1: It Starts with You!

    • Lesson 2: The Seven Levels of Engagement: The Field Guide - Downloadable (PDF)

    • Lesson 3: Worksheet - Applying the 7 Levels to Your Company / Organization - Downloadable (PDF)

    • Lesson 4: Creating an Empathetic Company and World! - Through ROI!

  • 8

    Chapter 8: Resources

    • Lesson 1: Testimonial

    • Lesson 2: Amanda Speaking at Big Omaha 2018 - Maha Music Festival

    • Lesson 3: Links to Videos of Amanda

Are you ready to revolutionize your customer engagement and drive sales like never before? Introducing “Enhancing Customer Engagement,” a comprehensive course by marketing guru Amanda Slavin, which provides a step-by-step roadmap to success, turning potential customers into loyal brand advocate