Course curriculum

  • 1

    Introduction

    • Decoding Cultural Identity to Maximise Consumer Engagement
  • 2

    Chapter 1: Laying the Cultural Groundwork

    • Lesson 1: Decoding Culture

    • Lesson 2: Identifying the Anchor of Culture

    • Lesson 3: Identity Inventory Interactive Workbook
  • 3

    Chapter 2: Unveiling the Systems of Culture

    • Lesson 1: The First System of Culture

    • Lesson 2: The Second System

    • Lesson 3: The Third System

    • Lesson 4: Systemizing Culture Interactive Workbook
  • 4

    Chapter 3: Marketing Through a Cultural Lens

    • Lesson 1: Finding Your Congregation

    • Lesson 2: Preaching the Gospel

    • Lesson 3: Translating the World Through a Cultural Lens

    • Lesson 4: Understanding the Information-Intimacy Gap

    • Lesson 5: Bridging the Information-Intimacy Gap Interactive Workbook
  • 5

    Conclusion

    • Unravelling Cultural Conundrums

    • Final Assessment

    • Course Survey