• Alexandra  Trower

    Alexandra Trower

    Executive Vice President, Global Communications, at The Estée Lauder Companies

For most communications professionals, today’s 24-hours news cycle is overwhelming. For Alexandra Trower, it’s exhilarating. Trower, Executive Vice President of Global Communications at Estée Lauder Companies (ELC), thrives in this new media environment. In this course, Alexandra opens up about the challenge of advancing and protecting the reputation of the Estée Lauder Companies while creating the future of prestige beauty. She uncovers how the Lauder family drives long-term sustainable growth focused on quality, integrity, and creativity. Throughout the course, Alexandra discusses topics that include: her career path and her role in communications, her approach at ELC, Alexandra and ELC’s core values and key challenges, giving back and igniting change, the evolution of the media and the importance of social platforms, work-life balance, advice for others, mentorship and more.

What am I going to get from this course?

  • An overview of how to be successful in the communications industry
  • Passion and breakthrough tips into the world’s leading prestige beauty company
  • Insightful advice you can use
  • Knowledge of how to overcome challenges
  • A deep understanding of working across demographics and diversity
  • You will learn how you can be authentic, provide value and make your voice heard
  • Authentic and effective approaches to teamwork

    Who is the target audience?
  • Those interested in communications and/or high-level business positions
  • Those wanting to break into the marketing of beauty brands
  • Communication experts of all experience levels.
  • Journalism and communication students new to the workforce.
  • Anyone seeking advancement in the communication field.
  • Females who seek inspiration and ways to uncover their core values and self-expression
  • People passionate about making a difference and driving change

Course curriculum

  • 1
    Chapter 1: Where It All Began
    • Lesson 1: From the Copy Room Up!
    • Lesson 2: The Estée Lauder Companies – A Pinnacle Career Change
    • Lesson 3: Family Is Everything
  • 2
    Chapter 2: Education, Mentoring and Giving Back
    • Lesson 1: The Impact of Education
    • Lesson 2: The Importance of Giving Back
  • 3
    Chapter 3: Voices Be Heard
    • Lesson 1: Making Inroads as Women
    • Lesson 2: The Estée Lauder Companies’ High-Touch Approach
    • Lesson 3: Listening Through Social Media
    • Lesson 4: In the Age of Social Media
    • Lesson 5: The Power of Influencers
  • 4
    Chapter 4: Authenticity in Expression
    • Lesson 1: Being Authentic - The Value of Self-Expression
  • 5
    Chapter 5: Working Together
    • Lesson 1: Working with Millennials and GenZ
    • Lesson 2: Inclusion & Diversity in Products and the Workplace
    • Lesson 3: Working in a Global Market
  • 6
    Chapter 6: The Estée Lauder Companies’ Goals and Values
    • Lesson 1: The Acquisitions
    • Lesson 2: Common Thread Across the Brands
  • 7
    Chapter 7: The Breast Cancer Campaign
    • Lesson 1: Ending Breast Cancer
  • 8
    Chapter 8: Advice You Can Use
    • Lesson 1: Breaking into The Beauty Industry