Building a Superstar Brand

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Course Description

Stephanie McMahon is one of the principal owners of WWE and the company's Chief Brand Officer. She is a fourth-generation wrestling promoter and  has worked for WWE since she was a young girl working as a receptionist, then in various front office jobs up to her current position today. 

In addition to her role at WWE Stephanie also plays an active role in the community as a firm supporter of various charities. She is equally comfortable inside the squared circle or a WWE boardroom and is never at a loss for enthusiasm. 

In this course Stephanie discusses the sacrifices her parents made to build the business and how this fuelled her desire to be part of the brand. She talks about how she build her career by learning by example and discloses the key lessons she learned along the way. 


 In this course you will learn:

  • What makes a superstar brand
  • How to build your career
  • The importance of knowing and listening to your audience
  • How to grow your audience
  • The value of partnerships to scale brand
  • How to choose partners that align with your brand
  • How to overcome challenges and hold on to your brand
  • How to lead with integrity

Course curriculum

  • 1

    Chapter 1: What Makes a Superstar Brand?

    • Lesson 1: Driving a Superstar Brand

    • Lesson 2: Creating Connections with A Superstar Brand

    • Lesson 3: Every detail Matters in Super Brand Marketing

    • Lesson 4: Never Give Up When Building Your “Superbowl”

    • Lesson 5: Your Personal Superstar Brand

  • 2

    Chapter 2: Building a Brand from the Grass Roots

    • Lesson 1: The Value of a Long-term Vision

    • Lesson 2: Betting on Yourself to Build a Brand

    • Lesson 3: The Shared Passion of a Family Business

    • Lesson 4: Early Days and Lessons

  • 3

    Chapter 3: Super Scaling Your Audience

    • Lesson 1: Be Platform Agnostic

    • Lesson 2: Impactful Connections

    • Lesson 3: Listen to Your Audience

    • Lesson 4:Testing Through Live Audiences

    • Lesson 5: Ask Your Consumers What they Want

  • 4

    Chapter 4: Super Brand Identity

    • Lesson 1: The Voice of the Brand

    • Lesson 2: Stay Ahead of the Curve

    • Lesson 3: Talk to Your Consumers In Person

  • 5

    Chapter 5: Superstar Storytelling

    • Lesson 1: The Core and Engine of the Brand

    • Lesson 2: Storytelling that Matters

    • Lesson 3: Be True to Your Brand – Making Hard Decisions

  • 6

    Chapter 6: Superpower Partnerships

    • Lesson 1: Partnerships to Shift Brand Perception

    • Lesson 2: Shared Values Align Partnerships

    • Lesson 3: Partnering for Scale

  • 7

    Chapter 7: DEI and the Power of the Fan

    • Lesson 1: The Birth of the Female Superstars

    • Lesson 2: The Business of Women In Sports

    • Lesson 3: Celebrating Diverse Audiences

  • 8

    Chapter 8: Lessons In Leadership

    • Lesson 1: Leading by Example

    • Lesson 2: Don’t Take It Personally!

    • Lesson 3: Take the Ball and Run With It

    • Lesson 4: Know Your Superpower!

    • Lesson 5: The Power of Vulnerability

  • 9

    Chapter 9: The Superpower of Giving Back

    • Lesson 1: Pillars that Drive Change

    • Lesson 2: Smiles that Give Back

    • Lesson 3: The Superpower of Generosity

    • Lesson 4: losing Advice from the Heart