Course curriculum

  • 1

    Introduction

    • Essential Insights for Modern Marketing Success
  • 2

    Chapter 1: Navigating Modern Marketing for Financial Institutions

    • Lesson 1: How Embracing Change Leads to Pivotal Moments

    • Lesson 2: Modernizing a Legacy Brand

    • Lesson 3: Starting with the Data

    • Lesson 4: Attracting New Audiences

    • Lesson 5: Tailoring Your Audience Reach Interactive Workbook

  • 3

    Chapter 2: Effective Strategies for Engaging and Growing Your Audience

    • Lesson 1: Influencers Inspiring the Next Generation

    • Lesson 2: The Benefits of Loud Budgeting

    • Lesson 3: Celebrating Change and Breaking Boundaries

    • Lesson 4: Reaching Local Audiences
  • 4

    Chapter 3: Harnessing Content, AI, Mobile, and Curiosity

    • Lesson 1: The Importance of Platform Specificity

    • Lesson 2: AI Enhancing Customer Interaction

    • Lesson 3: The Power of Mobile

    • Lesson 4: Exploration Breeds Curiosity

    • Lesson 5: AI Optimization Interactive Workbook

  • 5

    Chapter 4: Leading with Purpose and Passion

    • Lesson 1: Embracing Vulnerability

    • Lesson 2: Campaigning For Social Impact

    • Lesson 3: Collaborating to Uncover Diverse Perspectives

    • Lesson 4: Building Relationships With Your Team

    • Lesson 5: Getting Comfortable With Receiving Feedback

    • Lesson 6: The Effective Leadership Handbook
  • 6

    Conclusion

    • The Sage Lessons Worth Sharing

    • Final Assessment

    • Course Survey