Course curriculum

  • 1

    Introduction

    • Lesson 1: Catalyzing Change in Media
  • 2

    Chapter 1: Harnessing Multiculturalism in Media

    • Lesson 1: Leading the Change in Media

    • Lesson 2: Creating One Holistic Business

    • Lesson 3: Leaning into the Hispanic Audience

    • Lesson 4: Changing the Legacy Mindset
  • 3

    Chapter 2: Fostering Diversity in Marketing Initiatives

    • Lesson 1: Acting as a Change Agent

    • Lesson 2: Educating Marketers on Hispanic Culture

    • Lesson 3: Diversity Penetrating Change
  • 4

    Chapter 3: Leveraging Viewership Dynamics

    • Lesson 1: Viewership Demographics

    • Lesson 2: Dual Viewership

    • Lesson 3: Choosing the Platform to Tell the Story

    • Lesson 4: Strength in Linear

  • 5

    Chapter 4: Navigating Transitions and Opportunity

    • Lesson 1: The Interesting Thing about Change

    • Lesson 2: Collaboration is the Golden Rule

    • Lesson 3: Embracing Opportunities Beyond the Plan

    • Lesson 4: Reframing Uncertainty Interactive Workbook

  • 6

    Chapter 5: Addressing Bias and Building Inclusive Practices

    • Lesson 1: Grappling with Unconscious Bias

    • Lesson 2: Serving Both Audiences

    • Lesson 3: Dissecting Unconscious Bias Interactive Workbook
  • 7

    Chapter 6: Catalyzing Opportunities for Progress

    • Lesson 1: Seeing the Opportunity for Change

    • Lesson 2: Holding a Seat at the Table

    • Lesson 3: AI is Here to Stay

    • Lesson 4: AI-Driven Opportunity Interactive Workbook
  • 8

    Chapter 7: Nurturing Diversity and Mentorship Initiatives

    • Lesson 1: Early Career Mentorship

    • Lesson 2: Paying it Forward

    • Lesson 3: Failing Forward

    • Lesson 4: Elevating Diverse Women

  • 9

    Conclusion

    • Lesson 1: Breaking the Status Quo

    • Final Assessment

    • Course Survey