No matter the platform we are communicating on, your storytelling must be authentic if you want to connect with consumers who share the Millennial Mindset. This course will share tips and examples of great story telling through video that creates engagement with millennials. Michaela Guzy, expert in millennial marketing and video production will share real life examples of how she’s applied her decade long career in the media business in Corporate America to start her own content company, OhThePeopleYouMeet (OTPYM). Whether you are an agency, a brand or a millennial wanting greater insight on how to market yourself through video, you will have greater insights and ideas on competing and connecting with this powerful market. Michaela shares tips, trends and forecasts on how to position yourself and your brand in the millennial mindset.
In 2012 Michaela departed Corporate America, founded OhThePeopleYouMeet (OTPYM), an editorial content site for travelers, foodies and philanthropists seeking authentic local connection everywhere they journey and took off for sub-saharan Africa by herself for three and a half months to document and share interesting people doing inspiring things.
With Michaela at the helm, OTPYM has grown into a collaborative collective of over 90 contributors across the globe, and even powers the content for sites like SustainableTravel.About.
This fearless, self-made, female entrepreneur is a travel industry, publishing and new media expert with a social good agenda. In addition to setting OTPYM’s editorial strategy she runs OTPYM’s production arm and is often asked to appear as an industry expert from a three-part talking head series for BravoTV’s Tour Group, curating conversations, moderating panels, conducting interactive workshops and giving inspiring keynote presentations for awesome industry partners such as International Luxury Travel Market, WeWork and Soho House’s IMPACT series.